Take Action: Contact Scholastic about Clifford's Halloween

This morning as I prep for an event that is framed as a book fair, I started looking for an image of book fairs to remind people that they make choices at fairs. They look carefully. I found a Scholastic Book Fair image that includes several of its more popular characters. One of them is Clifford the Big Red Dog. 

It is the perfect image to make my point. If you go to a Scholastic Book Fair and you see Clifford's Halloween on the table, pick it up. Page through it. What do you see? Newer editions of the book have "An Indian" or "An Indian Chief" in them. 

But, the very first edition, published in 1966, did not have an Indian. Instead, Clifford is shown as a zebra. Why did it get replaced with the Indian image, in 1986?! Scholastic--if you're reading this, can you tell us why that happened? (Screen caps below are from video read-alouds people have shared of them reading the book):

"A zebra" in 1966 edition

"An Indian" in 1986 edition

"An Indian chief" in 2011 edition

Do you have the 1986 or 2011 edition of the book on your home, classroom, or library shelf? 

If it is a personal copy, please send it to Scholastic. Ask them to revert to the zebra page or come up with a new costume for Clifford. And ask them to add a page to the revised book that tells readers they had "An Indian" and "An Indian chief" in their 1986 and 2011 editions. Sometimes, authors (or those who control their estate) decide to remove problematic text or illustrations from their books. A note about the revised content is not included in the book. Librarians write to me to ask for notes about that because it helps them in their collection development. They'd like to remove the problematic version and replace it with the newer one. Such notes can be very helpful! They can show us that people are capable of listening to concerns, and that they take action to incorporate what they've learned. 

If you send your copy of the book to Scholastic, please let me know! If you're comfortable in doing so, use social media to tell others what you're doing. You can use the #StepUpScholastic hashtag. 

Back to add their address:
Scholastic Inc.
557 Broadway
New York, NY 10012-3999

"An Indian?" in CLIFFORD'S HALLOWEEN

Across the country, kids know who Clifford the Big Red Dog is. A long-time favorite in a series of picture books by Norman Bridwell, even more kids are meeting Clifford by way of his television program, broadcast on PBS.

In the book Clifford's Halloween, Emily Elizabeth is trying to figure out what Clifford will be for Halloween. One option is an Indian. That page shows him in a large multi-colored feathered headdress, with what Bridwell must have intended to be a peace pipe in his mouth.

Many books about Halloween have illustrations of kids dressed up as Indians, and due to society's embrace of things-Indian and playing Indian, most people don't give it a second thought. 

Let’s pause for a moment, though, and think about this seemingly innocent act of dressing up as an Indian for Halloween.


What else do kids dress up as at Halloween? I don’t mean animals or superheroes, but people-costumes. They can be policemen, firefighters, cowboys, doctors, nurses, pilots, astronauts, baseball players, cheerleaders... All these are occupations or positions one can, in fact, be at some point, with the proper training.

Now---what about an Indian? You can’t train to be an Indian. You can’t become one. It is something you are born into.

Does that distinction matter? A lot of people would say “No. It’s all in good fun, no harm done.” So you help your child apply his/her “war paint” and put on feathers and other items that complete the costume. Can you imagine yourself painting the child’s face so he/she could be a black person? A minstrel performer, or perhaps a slave, or even Martin Luther King? I’m guessing a parent wouldn’t do that. That parent would know it was wrong. (Doing it in another context----a school play, for example, is a different context.)

Another question to consider: What sort of Indian are we encouraging children to be when we endorse an Indian costume, and what does it teach them? Are they savage Indians, the ones who, according to history books, were murderous, bloodthirsty killers? Or are they the tragic ones, heroic, last-stand, looking into the sunset, riding away despondent over loss?

In either case, the costume they wear is stereotypical. And—savage or heroic—both place Native peoples in the past, not the present, reinforcing the idea that we are an extinct people.

If the book you select for a Halloween read-aloud in storytime has characters that dress up as Indians, turn that illustration into a teachable moment with your students. And, if you’re the parent of a child who wants to dress up as an Indian, talk with your child about that choice and what it means.

In choosing NOT to think about this, are you, unwittingly, fostering the development of stereotypes?