Given the pervasiveness of playing Indian, it is not surprising to see a kid doing just that in the new
If you visit the Hilfiger page, you'll learn that the kid is named Eric, and that he "takes charge of art-directing the Thanksgiving table."
Here's one example:
The "Meet the Hilfer's" campaign (advertisement) is supposed to be oh-so-cool and quirky at the same time. I find it just plain offensive. It reeks of privilege and affluence. If I shopped there, I'd quit giving them any of my money.